The FAM webTV was launched in August 2007. Initially started as nostalgia to broadcast matches from the Merdeka Tournament of the 60s to 80s, to the delight of local football audiences. After getting lots of hits through the webTV, a local telco provider, Celcom sponsored a premium webTV to broadcast the matches from the current Merdeka Tournament. Later, Celcom was joined by HP and Aruba Technology taking advantage of the webTV applications advertising benefits.
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