The Star Newspaper recently published an article regarding the rise of video advertising in the Malaysian market.It reports that online video advertising is not a new tool in the Malaysian market and has been gaining popularity over the years among advertisers. Today, it is said to be one of the effective advertising tools to reach consumers and should not be neglected in any advertising mix.Forrester Research, says the global online video advertising market was expected to reach US$7.2bil by 2012 while eMarketer projected that online video spending in Asia would be around US$3.3bil in 2012. According to eMarketer, only 38.5% of video content will be delivered via TV by the year 2013, against 98.4% in 2008. The remaining videos will be delivered via computers. Thus, online video has a huge business potential in the market.i-Pixel is proud to announce that our iP3T video platform is equipped with the latest technology to deliver video advertising on your video site.It has the capability to deliver your ads before, during and after the feature video plays by using our propriety technology called Geo-Server Redirection to intelligently deliver your video ads.i-Pixel is currently researching new technologies to incorporate the next generation video advertising strategy to our video platform. For more information about the article, click here and to find our more about i-Pixel, click here.
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