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University College Sedaya International (UCSI)

UCSI is a University College operating in Cheras, Kuala Lumpur. They receive many overseas students.

UCSI-web-tv
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A brand new strategy was devised by the University for “edutainment” experience to be part of the student’s University experience. i-Pixel were thrilled when they approached us to come up with a strategy to implement this idea. The important thing to take into account is definitely the fact that entertainment should complement the education side of things rather than overshadowing it.

The Strategic planning for this project took a few weeks as we wanted to create a new experience for the potential students and not forgetting the current students. We came up with a few strategies that worked out really well for the university. Cool student activities and fun-filled contests were deployed for the entertainment aspect. Lab Experiments and classroom tutorial were recorded and extra learning videos were produced to further enhance the experience.  

STUDENT COLLABORATIONS

“I never knew that a university could be so much fun,” says Steven who is studying in the local university. We get this compliment a lot when we ask the young learners’ their opinion on the webTV. Parents are also very excited about the webTV as even when they are not in the country, they get to monitor exactly what’s going on in the university. Naturally, this statement applies to the overseas parents as well.
In a recent collaboration with the School of Media Studies, another new benchmark was achieved as the webTV is being taken over by the students.

“I think this is a wonderful thing as they get some real world experience by attempting to run their own TV based content,” says the principle of the school.

The webTV is a useful tool to promote the university and provide a practical platform for their school of communication. Currently, the students do all broadcasting, resulting in viral video marketing within the school’s webTV.

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